The Iskandar Financial District planning approach incorporates a variety of key values:

• Provide urban development that advances long-term economic development and international investment within Malaysia.

• Creates distinctive architectural and urban design elements that establish this new city a unique global destination.

• Responds to regional planning and adjoining districts to provide effective functional linkages and consistent urban design character.

• Offers unique working and living environments for residents and visitors; via its vibrant setting.

• Enhances public life by advancing dynamic and meaningful interaction between the people, the functions and amenities.

• Creates bustling venues with activities occurring 24 hours a day, 7 days a week.

• Promotes environmentally responsibility, sustainable and resource efficiency within every aspect of the community.

• Balances the needs of transportation and pedestrians throughout the district; delivering safe, attractive and valuable circulation pathways and environments.

• Engages the world’s intelligent networks of information to further knowledge, health, business, entertainment, travel and culture in all aspects of life.