Long left underdeveloped, White City is mostly known as the geographical home of the BBC TV centre and Wormwood Scrubs prison. However, the site holds much potential for better utilisation of its environs and successful urban regeneration as well as many unique opportunities to renew the uniqueness of White City, that in the past was formed by Olympic Games and large scale international exhibitions.

Currently the site is under utilised and isolated from its surrounding advantages - seemingly cut-off by the very infrastructure that should generate urban connections. The masterplan is aiming at overcoming these barriers by making better use of the A40 and the London Underground's Hammersmith and City and Central Lines that all intersect the site.

Apart from the infrastructure the adjacent BBC Media Village and BBC TV centre lend vibrant media culture, the White City Shopping and Leisure Scheme stimulates local economy. Numerous neighbourhood parks and sports centres as well as the Wormwood Scrubs provide ample recreational opportunities.