Each of the four projects is meant to be viewed at two scales – as proposals for monumental buildings in the city and as furniture in the gallery where they are displayed. Top image: Rendered site view of new Ansan city plan.

“The project is a response to the current economic climate, where even the most hyped and hubristic projects can be cancelled or downsized at a moment’s notice,” say MAD. “These four scalable proposals demonstrate architecture that can be useful at any scale, and with any budget.”

Above: Walk This Way by INABA. “Walk This Way is a wayfinding device impersonating a building. It is an architectural beacon that directs traffic to Ansan’s attractions: one arrow points people in the direction of the development area proposed by BIG INABA MAD MASS, the other points inhabitants to city’s center.”